A public outcry ensued after Procter & Gamble, makers of Always sanitary pads, announced the removal of feminine logos from their products.
This move comes after complaints about the Venus symbol on the pads.
“Dear Ben, I wanted to come back to you regarding your message about the Always wrappers’ design with the female symbol on it you sent 18/06/2019.
“We listened to you and our marketing team worked a solution!
“Please just be aware that you might find products with the old wrapper design in the stores for some weeks after December, as the distribution of the new packages might take some time – the new designs should be in store Jan/Feb 2020.”
“We are absolutely grateful for having people like you voicing their opinions. Thank you for contacting us, your comments help us improve every day!”
The move was praised by a number of people, including Ben and Melly, for being ‘inclusive.’
In response to the public backlash, a spokesperson for Proctor & Gamble said:
“For over 35 years Always has championed girls and women, and we will continue to do so.
“We’re also committed to diversity and inclusion, and after hearing from many people across genders and age groups, we realised that not everyone who has a period and needs to use a pad identifies as female.
“To ensure that anyone who needs to use a period product feels comfortable in doing so with Always, we updated our pad wrapper design.
Our mission remains to ensure no girl loses confidence at puberty because of her gender or period and we do this through our puberty education programs, by providing access to period products with programs such as #EndPeriodPoverty, and by using our brand voice to tackle societal barriers and stigmas like we did with #LikeAGirl.”